About Me

Passions, Career Interests, Goals

A little about me

I'm a seasoned digital technology leader with over two decades of experience in digital marketing and e-commerce. I'm passionate about building relationships and utilizing technology to build out digital capabilities. I've had the pleasure of honing my skills through various roles, and having a keen interest in experimentation and analytics.

With a solid front-end engineering and user experience foundation, I have held pivotal positions, including Director of Global Front End Engineering and VP of Digital User Experience. Throughout my career, I have excelled at leading cross-functional teams, specializing in migrating platforms, implementing new architectures, and optimizing SDLC processes.

My expertise particularly shines in eCommerce DTC websites, where I have fostered strategic partnerships that have led to the seamless delivery of impactful user experiences. My ability to drive growth and development within engineering teams is something that I'm very proud of.

In my spare time, I like to spend time with friends and family, listen to music, play guitar, read books, play pickleball and I love exploring.

Jake Rutter profile photo

My Interests

eCommerceDigital OptimizationProduct ManagementDigital TransformationNextJS / ReactJSShopifySalesforce SFRAHeadless CMSAirtable & NotionPickleball