About Me

Passions, Career Interests, Goals

A little about me

I'm a seasoned digital technology leader with over two decades of experience in digital marketing, e-commerce, and product engineering. Currently at SharkNinja, I'm passionate about building high-performing teams and leveraging technology — increasingly AI — to create meaningful digital capabilities and experiences.

With a solid front-end engineering and user experience foundation, I have held pivotal positions including Director of Global Front End Engineering and VP of Digital User Experience. Throughout my career I have excelled at leading cross-functional teams, migrating platforms, implementing new architectures, and optimizing SDLC processes for global brands like SharkNinja, The North Face, Vans, and Priceline.

More recently, I've been diving deep into AI — both as a practitioner and a builder. I've integrated AI-powered features into production applications, built AI-first products from the ground up, and actively explore how large language models and agentic workflows can unlock new kinds of user experiences. My side projects TradeTrek and StrategicPulse are direct expressions of this interest: real products built with AI at the core, not as an afterthought.

In my spare time, I like to spend time with friends and family, listen to music, play guitar, read books, play pickleball, and I love exploring.

Jake Rutter profile photo

My Interests

AI / LLMsAgentic WorkflowseCommerceDigital TransformationProduct ManagementNextJS / ReactJSShopifySalesforce SFRAHeadless CMSAirtable & NotionPickleball