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Barnes, London
I lead DTC engineering at SharkNinja, and I stay ahead by building, tinkering, and learning something new every week.
The lab
Year by year
A short cut. The full story has the jobs, the book, and the magazine pieces.
Living abroad for a year, working with agents, and having a blast. SharkNinja, from the Battersea office. Home in Barnes. VP, DTC Engineering & Applied AI since September 2026.
Two years in Lewes, Delaware.
VF Corporation, through 2024. Global front end for The North Face, Vans, Timberland, and the wider group.
Smashing jQuery, for Wiley. About three months, 300+ pages, over 5,000 copies.
Direct Wines. Designer, then director, then VP, through 2022. Wine-club ecommerce in the US, the UK, and Australia.
Champlain College, web design. The year after, Rutter Interactive starts — a freelance studio that runs until 2014.
Two summers on the water, before any of the web jobs. Sail maintenance, then a season teaching on Colgate 26s.
Wiley · 8 February 2011
After running a blog for several years, I was approached by Wiley to write a book on jQuery. It took about three months and came in over 300 pages. Sold through the major outlets, over 5,000 copies. I sent copies to John Resig and Addy Osmani.
Notes
Cloudflare added Personal Assistants to Security Analytics, so you can see which AI agents are hitting your site and set Allow, Block, or Block on pages with ads.
Grok Market is a directory of public Grok Bot templates. The research section is full of ideas, and the craft is in the instructions behind each one.
I have about 15 bots set up, from Gmail, to-dos, and finances to little app ideas, and I'm really enjoying the simplicity of Grok Bot.