About Me

I’m a Forward-Thinking UX Leader with 10 years of managerial experience leading a cross-functional team of UX designers, developers, and quality assurance engineers. I have 15+ years of hands-on UX website design and development, project management and analytics experience in building websites and e-commerce applications.

I have 15+ years experience working in front-end and back-end web application development gaining experience at several different eCommerce and marketing companies. I have 8 years experience managing a cross-functional team comprised of Web Designers, Web Developers and QA engineers.

Currently, I’m the Director of Digital Technology for Direct Wines, Inc., the leading online wine merchant that helps consumers discover new and exciting wines, delivered to their door. I’m leading a cross disciplinary team of 12 to design, build, test and maintain website marketing campaigns to support the digital marketing strategy across 16 website properties.

In 2011, I wrote a book called Smashing jQuery published by Wiley and is available for purchase on Amazon.com. This book also gave me the opportunity to write a few articles in Web Designer Magazine. It was a real challenge to write a book, but it taught me that you can do anything if you put your mind to it. My newest endeavor is learning guitar and ReactJS, I love learning new things and being challenged.

I love designing and building great customers experiences with great teams and put a considerable amount of effort into making sure that my team is collaborative, efficient, and everyone has a voice. I try to be an innovative, forward-thinking, hands-on technical leader motivated by results.

I thoroughly enjoy finding the best solution for each project, starting from analysis of the problem and trying to understand what specific customer issues we are trying to solve. I love mapping out how a customer will use a new product, anticipate where they might stuck, A/B test different variations based on different ideas, analyze the Google Analytics data and other tools to create benchmarks, and overall understand how can we use technology to make the product better for customers.

As much as I like managing and mentoring the team, I’m also very hands-on and enjoy learning new technologies. We recently finished up a project to rebuild our checkout using ReactJS, which I was the lead developer on. I really enjoy getting my hands dirty and being able to understand how the technology can improve the customer experience.

Languages: Javascript, jQuery, ReactJS, AngularJS, NodeJS, PHP, JSP, HTML, CSS, AJAX, JSON, XML, REST, HTTP, mySQL, MongoDB, SSH, SVN, GIT, Chrome dev tools, JS Build Tools

Platforms: Google Analytics, JIRA, Fogbugz, Trello, Confluence, WordPress, ExpressionEngine, Magento, Drupal, Oracle ATG eCommerce, Mac, Linux

Applications: Adobe Creative Suite, Sketch, Omnigraffle, Atom, Sublime

Leadership: Recruiting, mentoring, performance reviews, project management, planning, scrum, working with onshore/offshore teams, business processes and planning, team development and leadership


  • Smashing jQuery published by John Wiley and Sons Feb. 2011
  • Cover Story for Web Designer Magazine titled “jQuery for Designers” – Oct. 2011 – Issue 189
  • Hot 100 Tips – jQuery Feature Collaboration – Jan. 2012 – Web Designer Magazine


  • Traveling
  • Going to see live music
  • Playing Guitar
  • Tennis
  • MINI Enthusiast
  • Reading
  • Flying my Drone
  • Learning new things
  • Sailing / Boating – I love being on the water

Direct Wines; Customer Success Story from Mobify on Vimeo.