Jake Rutter - Front-End Developer and Designer, CSS, JavaScript and jQuery, PHP, Wordpress, Expression Engine, Magento » Web Metrics

How Google Analytics uses cookies to track your visitors

Jake Rutter — Fri, 12 Feb 2010 02:04:46 +0000

If you have ever used Google Analytics, you will notice that it tracks how users behave on your site – from which pages they click, which products they purchase, which terms they search, to which browsers they use. It is [...]

Google Analytics: How to setup Site Search

Jake Rutter — Sun, 07 Feb 2010 17:31:26 +0000

A great feature within Google Analytics which is really easy to setup, is Site Search. It’s hidden within the content tab and once setup, you can find out how people are using your search on your site, and how it [...]

Measuring Site Performance with Google Analytics

Jake Rutter — Mon, 01 Feb 2010 00:32:17 +0000

I have recently become more interested in Google Analytics over the past few years. I think its a combination of the improvements/availability of better features within Google Analytics coupled with my curiosity of trying to figure out how to drive [...]

Google Website Optimizer and other Google Tools

Jake Rutter — Wed, 27 Jan 2010 02:46:36 +0000

Recently at work I finally had the opportunity to try out Google Website Optimizer, which is an A/B and Multivariate testing tool. We wanted to test different creatives on a landing page to see which performed better. Before trying out [...]