Last week I was contacted by Packt Publishing with the opportunity to read and then review one of their latest books, titled Magento 1.3 PHP Developers Guide. I have accepted the opportunity, as I have a huge love for books – especially those relevant to the software which I frequently use. I will be reading through the book, and will post a detailed review once complete in a few weeks. So please look out for it!
How Google Analytics uses cookies to track your visitors
11 Feb
Posted by Jake Rutter as Web Metrics | 2 Comments
If you have ever used Google Analytics, you will notice that it tracks how users behave on your site – from which pages they click, which products they purchase, which terms they search, to which browsers they use. It is all done by way of setting/getting different cookies on your customer’s computers, and using those to track them.
Continue Reading
A great feature within Google Analytics which is really easy to setup, is Site Search. It’s hidden within the content tab and once setup, you can find out how people are using your search on your site, and how it leads to conversion.
Continue Reading
Today I read an article on Mashable called 11 Outstanding Online Resources for Web Developers. #4 on the list being devshed.com, which I have to agree is a pretty useful website resource. But one thing that strikes me as odd is how ugly this site is, it feels like a site stuck in 2001.
I have recently become more interested in Google Analytics over the past few years. I think its a combination of the improvements/availability of better features within Google Analytics coupled with my curiosity of trying to figure out how to drive more conversions/goals on a website. Specially where I work, we manage 3 ecommerce websites – so the data that we receive through Analytics is really interesting.
Recently at work I finally had the opportunity to try out Google Website Optimizer, which is an A/B and Multivariate testing tool. We wanted to test different creatives on a landing page to see which performed better. Before trying out the tool, I picked up a copy of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Continue Reading
After 2 months of hard-work, we just launched the new and much improved HMSDesign.com. The client being a design/packaging agency provided the design and I built a fully functional CMS backend and front-end with jQuery to allow the client to update their website without the need for a Web Designer/Developer.
Take a look when you get a chance, Im very happy.
I just wanted to post a quick note about a great php image rotator script that I just found on A List Apart. It was one of the most painless scripts I have ever setup. I needed a little script that would rotate images everytime you visited this client’s homepage, I figured I could create a script if needed – but I always Google it first.
